For starters, these instagrams twitters and facebooks are only made for the purpose of spreading the word of smoke and mirrors, furthermore a lot of these can only display what certain posts would look like in practice. I've included these in here just to make it really seem as if smoke and mirrors could actually be a film distributed and published by netflix. I've achieved this by using a believable profile photo and hints eluding to the film such as key evidence happening around the crime which gives it that sense of authenticity it so needs.
FAKE INSTAGRAM
This convincing take on what it would look like if smoke and mirrors had an official instagram, implements elements such as the username and also displays key evidence for example the glove and sock. As someone picks up the sock to reveal Tracey Wiggintons credentials linking her to the crime I wanted to elude to the feeling of paranormal by also having the caption ask a question for the comments to speculate. For example, a sock was left belonging to the victim of this crime, Edward Boldock who was brutally and viciously murdered by Tracey in this short, the entire movie or rather series would revolve around the development of her and around the murder of why she did and what happened.
I also augmented the likes and created a fake reference to netflix, how netflix has liked this post brings the illusion that it's actually being heavily supported by Netflix. I wanted to make it feel like it's going to be a big hit around the world.
I also like the little hint towards instagram by using the official font and icons, for authenticity I tried to make it seem as real as possible by having likely captions and a short username because it had been copyrighted, a lot of officials usually have a short username that eludes to who they are/what they are about and what they are involved in for this, I want to create the feel of this being a joint account both operated and promoted by Netflix, also being operated by the officials and people behind this project. The directors and creative advisors and publicists.
I created a fake instagram reel by using the clip from the 1930's hit Dracula, the original Dracula to make it seem distant and dated. I also wanted to juxtapose both of these things by having something dated paired with something recent like the search bar is supposed to represent how far ahead we are from the actual incident.
The inciting incident which really sparks intrigue around the plot is the fact how this woman is really involved with vampires which hints towards how she killed him in the most oddest way by sinking her teeth in and draining his blood, paired with how many times she stabbed him evident by the trailer. This enforces the horror tone and enforces the horror trailer element. I want to build hype with this project by including as much references to this very element of the story, included by who Tracey is as a person and why she's important.
Black and white filter, is also what I want this particular projects air of mystery to be surrounding around for example how much dated media is implemented is rooted with how much the old media surrounding how the news reporter exclaimed what happened to Tracey Wigginton.
This video, has a photo of the victims shoes including a tagline about the crime. Making the viewers confused, and check what this is about. I want to have this promoted around smoke and mirrors because of how eerie it is to reference and actual photo of how he was killed. This advertisement builds hype because of how mysterious it is, plus because of the black and white background and transitions really adds effect to this particular style of editing which is a good choice.
This photo links back to the news article surrounding Tracey Wigginton and what she was convicted of, I wanted to make this a callback to when she was caught because of the evidence surrounding her for example the bank card eludes to the most gruesome murders. How she was caught because of her identification around the body.
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